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Smiley Blog

how to get the most out of a wedding fair

Posted by Lee Johnson |
September 29, 2017
| |

we love wedding fairs!

 

 

Over the years Smiley Booth is no stranger to wedding fairs and this year is no different. We're attending the national wedding shows across the UK as well as lots of smaller local shows. They really are one the best ways to get ideas and source your dream suppliers for your big day.

 

national wedding show logo-1.jpg

During the shows, big or small, you get a chance to meet your potential DJ, wedding cake maker, venues and so many more. You can get a feel for who they are, what their backgrounds are and what they deliver. It's a great way to give you confidence and also tick several of those "to-dos" off the list.

wedding show stand.jpg

 

However, understanding what questions to ask to make sure that you are getting what you pay for can save you a lot of heart ache.

 

Here's our quick 9 questions we think you should ask every supplier - 

 

1. How long has their business been running?
 
Do you really want someone learning on the job at one of the most important occasions in your life?
We wouldn't and you shouldn't either.
You deserve a seasoned professional who has demonstrated an ability to consistently deliver excellence no matter what curve ball is thrown at them.
 
2. How many events do they do a year?
 
If they can answer the first question to your satisfaction, but they're only doing a handful of events a year this should set alarm bells ringing. Low numbers of events either means they're not serious or there's something in their business model that's not delivering. It could be that they just haven't nailed their marketing, but the more events a supplier does or has done the better equipped they are at understanding how to deliver excellence for your celebrations.

 

3. Can I have your last 10 testimonials?
 
10 is a good number. Check the dates of these and also the source. You want a supplier that is providing you with recent testimonials and doing it in a transparent way. Facebook is fantastic at collecting testimonials for business pages as well as trust pilot. Also do a search online by typing the business name followed by the word "review". It's surprising what comes up. Finding a less than positive review doesn't need to stop you in your tracks as sometimes the unavoidable happens, but check on the details of what happened and how the business looked after the less than satisfied customer.
 
4. How many people work in your business?
 
So many times we hear stories of how an incident has occurred to a supplier and they have been unable to deliver their service resulting in them palming off the event to another nearby supplier (who you may have not wanted to use) to cover.
 
It's inevitable that life will get in the way, whether it be failings in managing their own administration, illness or equipment. Yet in the events industry we often accept the whole business delivery being down to one person. It could be a DJ, a caterer, a venue decorator or any number of others. The bigger the team the less likely this is to happen.
 
5. What happens to your booking when one of these issues happens?
 
Make sure you're looking for an established team so that if things go wrong with one person you're not left high and dry and the business can get on with delivering you the service you've paid for.
 

6. What's your usual prices?

 
Everyone wants a deal, but you should expect transparency with pricing from your supplier. If they're asking for further information before giving a quote then that's normal, but be cautious if they're pricing strategy is wildly irratic or well under the industry norm. 
 
In the events industry deposits prior to the event to secure the booking is common place.
The challenge is in determining whether you are actually getting a deal or are you just being suckered in by a sales pitch in order to get your deposit? 
 
Established business with a strong track record are very unlikely to do this, but there are a lot of people out there that just want the cash as quickly as possible. They'll tell you a great offer, achieve the booking and deposit and then dump your event a few weeks or days before with some excuse about theft or damage to equipment. In the meantime what they've actually done is traded your booking for another one that was willing to pay a far higher price. This happens suprisingly often so don't be fooled by low prices. It either means they don't know what they're doing, have a sub standard product or that they're up to no good. This isn't retail where you buy in volume to get a low price and can sell it low. This is service and once they're hired on a date that date is then gone from their diary.

 

7. What insurances and certificates do you hold?
 
If they're not insured and their equipment isn't tested then you're dealing with an amateur and should run for the hills. If something goes drastically wrong you need to know they have the right cover. 
 
8. Can you show me images and/or videos of your work?
 
Get them to send you this and scrutinise this in the same way you did when you walked round the venue you chose. How does it stand up? Is it well presented? Does it demonstrate their attention to detail? Is it a true reflection of the service they've described?
 
9. What do their social media pages look like?
 
If they're busy and creating great work then you'll see it here. They'll proudly be displaying their content to an engaged group of followers. It'll also give you an indication as to how they communicate and if it's in keeping with the communications you've had so far.
 
If there is little content or just unrelated random content not directly associated with their service delivery then be warned, there's a part of the story you're not seeing and should be.
 
So there you have it. 
 
If you're curious about Smiley Booths service, get in touch by clicking the link below, we'd love to hear from you.
 
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Topics: photo booth, weddings, wedding fair

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